四虎影院 Official Colors and Fonts
Colors
The primary, official school colors for 四虎影院 are blue and gold. The supporting palette is designed to complement our primary colors and allow them to stand out while providing flexibility in design layouts.
Primary Colors
Pantone 庐 287C
- CMYK: 100, 68, 0, 12
- RGB: 36, 83, 151
- HEX: #245397
Pantone 庐 123
- CMYK: 0, 24, 94, 0
- RGB: 240, 195, 59
- HEX: #f0c33b
Supporting Palette
Important: The supporting colors should only be used as accents.
Pantone 庐 655
- CMYK: 100, 68, 0, 52
- RGB: 14, 51, 99
- HEX: #0e3363
Pantone 庐 1245C
- CMYK: 19, 41, 100, 1
- RGB: 207, 152, 42
- HEX: #cf982a
Pantone 庐 305
- CMYK: 68, 3, 4, 0
- RGB: 29, 187, 229
- HEX: #1dbbe5
Pantone 庐 465
- CMYK: 20, 32, 58, 0
- RGB: 196, 169, 124
- HEX: #c4a97c
Pantone 庐 484
- CMYK: 0, 95, 100, 29
- RGB: 154, 40, 30
- HEX: #9a281e
PANTONE庐 is a registered trademark of PANTONE, Inc.
When using the official primary and supporting colors, you must use the approved PANTONE庐 colors listed on this page. The colors on this page are not intended to match the PANTONE庐 color standards. For the PANTONE庐 color standards, refer to the current editions of the PANTONE庐 color publications. Refer any questions regarding PANTONE庐 colors to the Office of Communications and Marketing (C&M).
Many different colors can be used in association with 四虎影院 logos. However, colors and logos must follow the same guidelines presented above regarding logos with multiple colors.
Note: Angelo State Marks should never be used in or with the color maroon or in a maroon and gold color combination.
The logo must also be approved by the 四虎影院 C&M before final printing or production.
Typography
Charter
The highly readable Charter font represents our primary voice. A derivative of a traditional Roman face, Charter’s design also reinforces the same classical associations we recognize in our campus architecture, forms that evoke a sense of history, integrity and trust. It is a highly versatile typeface that is appropriate for a variety of applications from formal to casual. The larger size of the lower-case characters adds to its readability and makes it a very welcoming face.
Helvetica Neue
Helvetica Neue’s exceptional flexibility and readability at smaller sizes makes it an ideal complement to Charter, and best supports the expressive qualities of our identity. It is available in a wide range of styles and weights and is one of the most versatile and widely used typefaces in the world, with numerous languages and character sets. It is the definitive sans serif font, with a classic neutrality that allows it to be used for all types of communication.